Affichage des articles dont le libellé est red. Afficher tous les articles
Affichage des articles dont le libellé est red. Afficher tous les articles

mardi 24 avril 2012

can you trademark a color?


This is a piece I had written for the school magazine, but didn't make it in. I now share it with those interested in the topic. Enjoy, Dari.
 
"Red is obviously such a stimulating color, and it has so many connotations." --P. J. Harvey
Christian Louboutin sued Yves Saint Laurent over the use of the red sole on their shoes and the mixed connotations that they may create. Other brands and corporations have been able to obtain color trademarks, such as the United Postal Service (UPS) brown and Tiffany’s robin-egg blue. While it’s true that many identify Louboutin by its signature sole, the question remains. Can Louboutin hold exclusive rights to red?